By far, the #1 tool used by potential buyers to purchase property is the Internet. Estimates vary, but over 80% of home buyers use the Internet as part of their search. Mike’s marketing targets Internet buyers.

The following system is activated within 2 days of accepting a new listing. All Mike’s listings are currently sold, so the system is temporarily inactive.

Go to “Yahoo.com” or “Google.com”, the 2 largest search engines. Type in any of the following: “Manhattan Beach Property” or “Redondo Beach Property” or “Redondo Beach Homes For Sale” or “Rancho Palos Verdes Homes For Sale”. On the results page, look for the www.MichaelDrotman.com web address (it’s usually 1st - used most by buyers).

This is the same process buyers use and the results they see. When Mike visits your home to determine it’s value, he shows you why these keywords* were chosen. Mike pays to optimize his site for top placement on Google & Yahoo, because these phrases generate 1,000's of hits per month (per Google). Click on the link. This is Mike’s web site where potential buyers view your listing in the “My Listings” section of his website. Besides Mike's site, your home will be seen on the RE/MAX.com site, the Realtor.com site (6 million hits/month) and our office site at http://www.RealEstateLosAngeles.com. Mike has been negotiating real estate contracts for over 30 years - put his experience to work for you. Following are some of the basics of Mike's marketing plan. Read this section, then simply fill out the form in the “Free Market Analysis” section, or call Mike today, to receive an honest, accurate price analysis of your property. With current economic conditions, homes that are priced right, sell quicker. You don’t have to give your property away. Mike finds comparable sales that justify the highest price possible. Aside from listing your home on the MLS for agents in the area, Mike employs innovative tools to market your property - - - at no additional cost to you:

1. THE INTERNET - Although it’s nice to see your home in local print ads (newspapers, home magazines, etc.), only a small % of buyers actually buy homes from these ads. Try the system described above. It works. Also feel free to visit the “Buyers/Relocation” section of Mike’s website, to see what buyers see. Most agents have web sites, what’s important is the traffic they receive from potential home buyers.

2. INTERNET TRACKING - Mike provides you with a system that allows you to see how many potential buyers are viewing your home, all new listings of competitive homes on the market, price changes of competitive homes, etc.

3. EXISTING CLIENT BASE - Immediately upon listing your property, Mike contacts all of his existing buyer clients who are looking for properties with your home’s features, in your home’s price range. Mike has successful systems in place to generate buyers, as he represents buyers as well as sellers, many times on the same transaction.

4. VIDEO & AUDIO / VIRTUAL TOUR - Mike writes & produces a video that showcases your home to buyers on his web site. This generates more interest and activity, and separates your property from others on the market - - a key marketing strategy. Mike produces a virtual tour of your property, which is seen on the MLS, real estate web sites, e-mailed to potential clients, etc.


5. LATEST SALES TRENDS – When visiting your property, Mike uses exclusive software to provide you with trends for the last 14 months in your specific area, to justify the highest price possible. The trends show:

* The Number Of Active, Pending & Sold Listings Per Month
* New Active Listing Pricing vs. Sold Pricing
* Average Price Per Square Foot
* Days On The Market (how long it has taken listings to sell)
* Sold Price As A % Of List Price (example: Sellers received 98% of their asking price)

6. ALL BUYERS ARE PRE-QUALIFIED FOR A LOAN - This assures you that the people Mike brings to your property - - - can afford to buy your property. If your property is sold by another agent, Mike follows up with their lender within one business day of opening escrow, to make sure they are qualified to purchase your property.

7. COMMUNICATION – Prior to selling, Mike provides weekly updates regarding the status of your property. All responses from potential buyers, whether shown by Mike or another agent, are communicated immediately. Once in escrow, Mike and his team of responsive professionals, keep you abreast of everything happening with your escrow, as it happens.

8. PROFESSIONAL REPRESENTATION - Whether you're a first time or experienced home seller, let Mike and his team assist you through the escrow process, patiently answering your questions; negotiating the best possible price & terms for you; resolving any repair issues; meeting service providers (appraiser, etc.); scheduling all showings of your home and assuring the smooth handling, and timely closing, of your escrow. Mike’s 37 years of successful sales experience has made him adept at overcoming objections and handling all issues that arise during your escrow.

9. CARAVAN/PUBLIC OPEN HOUSES – Within 2 weeks of putting your home on the market, approximately 350 Re/Max agents will be invited to tour your home as a new listing. Open Houses will be scheduled and your listing will be publicized at our office Sales Meetings. These services provide substantial exposure for your home.

10. MASSIVE COLOR FLYER DISTRIBUTION - Flyers are sent to 1000's of agents within 3 days of listing with Mike, and again 2-4 weeks after listing. Flyers are distributed in flyer boxes at your property, which are seen by home buyers looking to purchase in your area.. Lastly, the flyers are distributed inside your home to potential buyers who have toured your property.

11. FOLLOW-UP CALLS - All incoming leads and sign calls are followed up immediately. After all showings of your home, Mike calls the agent to get their client’s response to your home, and to overcome any objections their clients may have.

12. RELOCATION ASSISTANCE – Mike is happy to refer a top Realtor to assist you in finding your next home, anywhere in the country. Save time and effort searching for a qualified agent who can professionally represent your interests finding the best values on the market.

GET MORE BANG FOR YOUR BUCK!! We feel this is the most dynamic, aggressive marketing strategy offered today, designed to sell homes and investment properties quickly. Mike is constantly trying new, innovative marketing techniques to obtain the most exposure for your property possible. It’s important to note that Mike represents buyers as well as sellers. This is an important distinction, as Mike’s intention is to sell your property himself (at a discounted commission to you).
 

Simply Fill In The “FREE Market Analysis” Form, Or Call Mike Today: (310) 991-0561










* Keyword phrases are subject to change.